Mayor Carolyn Goodman kicked off the three-day Life is Beautiful festival with the help of Yellow Bird from Mysteries and the creators of the event on Friday afternoon.
Thousands of people began pouring in as soon as the gates opened and began enjoying the 18 city blocks of music, art and food.
Two of the standout speakers on the first day of the festival included Stacey London and Shepard Faire, who are best known for their hit series "What Not to Wear."
London is one of America's foremost fashion experts and she shared her experiences and wisdom with the crowd.
Faire is also the founder of the OBEY Giant art campaign and he spoke about his desire to change the way of how people see art in the urban landscape.
For those looking for a laugh, Sam Tallent hosted an evening filled with comedy at the KINDLAND House by comics like Eddie Pepitone who had the crowd bursting into laughter.
Outside the KINDLAND House, festival goers were able to play games like giant Connect 4, corn hole, foosball and giant beer pong.
Cirque du Soleil returned to the festival this year and performed 30-minute sets of acrobatics and dances. Performers from all 7 of the Cirque du Soleil shows are participating in this year's festival.
One of the most popular booths of the festival is the marbling booth hosted by Zappos. Hundreds of eager attendees stood in line to have their arms dipped in swirling vats of color.
Body marbling by @zappos at @lifeisbeautiful pic.twitter.com/WaEChyKzbq
— Joyce Lupiani (@Joyce_Lupiani) September 24, 2016
People also lined up for a free box of cold coconut water from Vita Coco Beach (near the waterslide) and festival goers eagerly took turns hula hooping in front of the Kalliope stage.
Fun with hula hoops at @lifeisbeautiful #LIB2016 pic.twitter.com/0IkyMZwFD2
— Joyce Lupiani (@Joyce_Lupiani) September 24, 2016
Those looking for an electric experience found what they are looking for at the Troubadour Stage. The stage, which is organized by INSOMNIAC (Electric Daisy Carnival), features more than 10 lasers, 200 lighting fixtures and 590 video tiles hanging from the towering ceiling. Fan favorites including Galantis and Zhu performed on the first day of the festival.
Dallas Green's City and Colour lit up the night at the Huntridge Stage and over at the Ambassador Stage, fans enjoyed a set by rhythm and blues' new queen Kehlani and a rousing performance by G-Eazy, who also appeared for a surprise interview with WERD at The Venue Las Vegas earlier in the day.
The Downtown Stage featured sets by Block Party, Tegan & Sara, The Shins (their only U.S. performance on their current tour) and the popular Mumford & Sons.
A couple of other highlights of this year's festival include the stand-out mural by Felipe Pantone which blend bold colors, geometric shapes and abstractions; the show-stopping sculpture Big Rig Jig made from two 18-wheelers by Mike Ross; the virtual reality booth by Jack Daniel's; and a giant waterslide that offers festival goers an opportunity to cool down.
Street dancing at @lifeisbeautiful pic.twitter.com/vfJ400MBSM
— LasVegasLoopy (@lasvegasloopy) September 24, 2016
Gates open again at 2 p.m. Saturday and single-day tickets are available.
