Continuing its longstanding relationship with the leading social communication app WeChat, Caesars Entertainment Corporation launched a hotel booking function on the WeChat platform, becoming the first U.S. company of its kind to market its resorts to Chinese tourists through China’s most popular social app.
The first phase of WeChat Booking is expected to begin Sept. 15 and will connect nearly 24,000 rooms across the nine Caesars Entertainment affiliated resorts in Las Vegas to Caesars Entertainment’s official account on WeChat.
Chinese users can explore these accommodations and, for the first time, book their U.S. hotel room without an intermediary like an online travel agent or tour operator.
Over the next two years, Caesars Entertainment plans to add its entire portfolio of U.S. resorts throughout 13 states to WeChat Booking.
