The discount shoe retailer Payless opened a fake luxury shoe store and invited fashion influencers to check out the shoes. Some of the influencers paid hundreds of dollars for shoes that cost about $40.
The discount shoe retailer Payless opened a fake luxury shoe store and invited fashion influencers to check out the shoes at the store named Paylessy.
Some of the influencers paid hundreds of dollars for shoes that cost about $40.
Paylessy made about $3,000 in 3 hours. Eventually, they told the social influencers that it was a prank and refunded their money. They also got to keep the shoes they bought.
