Running neck and neck in the polls with his Democratic opponent, Republican Senate candidate Joe Heck is launching his first television ad campaign of the general election.
The ad, entitled "This We'll Defend," will begin airing Friday to coincide with the Olympics opening ceremony and is set to air throughout the state over the next two weeks.
The ad itself promotes Heck's time as a physician in the Army Reserves and his three tours of active military duty, including one in Iraq. Heck, a current U.S. Army Brigadier General and Republican Congressman, recently returned from a two weeks of military duty.
Heck's campaign is spending roughly $700,000 on the ads, and will air similar versions in English and Spanish.
Democratic Senate candidate Catherine Cortez Masto is also launching a new ad campaign beginning this weekend, focusing on her grandfather Edward Cortez who immigrated from Mexico.
The ad campaigns come at a critical time in Nevada's closely watched Senate race, as a recent KTNV-TV 13 Action News/Rasmussen Reports poll shows Heck with narrow 42 to 41 advantage over Cortez Masto.
Watch: New Dr. Joe Heck for U.S. Senate ad below:
