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Could Las Vegas-based Zappos be in danger?

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Questions are being raised about the future of Zappos after Amazon CEO Jeff Bezos released his annual shareholder letter.

Amazon now owns the Las Vegas-based shoe retailer.

Analysts, such as those at Bloomberg,  say Zappos only brings in a tiny fraction of Amazon's $136 billion in revenue.

Because Amazon's own shoe business leads the market with 26 percent of online sales, some analysts predict Amazon could shut down Zappos as a result.