There’s new data revealing that the majority of Gen Z and millennials don’t feel that their generation is taking COVID-19 seriously.
While 81% say they are following CDC guidelines and taking precautions to mitigate the spread of the virus, nearly two-thirds (63%) say that they are not seeing the same level of commitment from others in their generation.
This is important now because Gen Z and millennials are seen as the generations who have the power to “flatten the curve” and help stop the spread of the virus within their communities by staying home.
The social content company, Fullscreen, surveyed a panel of more than 500 18 to 36-year-olds to determine their behaviors, habits and emotions when it comes to coping with the “new normal” of COVID-19.
Among the findings:
- Young Americans feel a mix of emotions during quarantine – #1 is anxious (18%) and #2 is motivated/irritated (10%)
- Young Americans feel a mix of emotions during quarantine – #1 is anxious (18%) and #2 is motivated/irritated (10%)
- They are also feeling a lot of stress across the board – from their physical health (43%), work (41%) their finances (39%) and their social life (39%). Females are more likely to be stressed about finances and mental health than men.
- Gen Z and millennials are coping with stress by watching TV/Movies (53%), browsing social media (45%) and doing chores (43%). The #1 genre they turn to is Comedy, ahead of several other genres of entertainment and escape.
- 59% are limiting where they go, 52% are constantly washing their hands and 52% are cancelling scheduled events
- 75% say the crisis is making them rethink their priorities
- But 68% say they are confident they can overcome the challenges that COVID-19 is causing them personally
The cultural anthropologists at Fullscreen are experts at brand and consumer behavior, with a focus on what makes Gen Z and millennials tick.
